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Your guide to choosing the right eyeshadow

Your guide to choosing the right eyeshadow

Because your eyes deserve to shine 💫

Eyeshadow can completely transform your look—from a subtle wash of colour to full-on drama. But with so many shades and finishes out there, how do you know which ones are right for you? Don’t worry—we’ve got you (and your lids) covered.

1. Start with Your Eye Colour

The easiest way to pick flattering shades? Look at your natural eye colour and go for contrast.

  • Blue eyes: Warm tones like bronze, copper, and peach really make your eyes pop.

  • Green eyes: Try plum, mauve, or warm browns to bring out the green.

  • Brown eyes: Lucky you—almost any colour works! Golds, teals, purples, and deep greens all add something special.

  • Hazel eyes: Play up the gold or green tones depending on your mood—warm browns and purples are perfect.

2. Think About Your Skin Tone

Certain shades can either brighten your look or make things feel flat. Here's a quick cheat sheet:

  • Fair skin: Soft pinks, taupes, and rose golds look beautiful.

  • Medium/olive skin: Warm tones like bronze, copper, and terracotta shine here.

  • Deep skin: Bold jewel tones, rich browns, and metallics like gold or emerald look stunning.

3. Matte or Shimmer? Or Both?

Different finishes do different things. Here’s how to mix it up:

  • Matte: Great for contouring the eyes and creating depth. Perfect for everyday looks or building a smoky eye.

  • Shimmer/metallic: Adds light and dimension. Use on the lid or inner corner to make eyes look bigger and brighter.

  • Satin: Somewhere in between, these give a soft glow without going full glitter.

Pro tip: Combine matte and shimmer in one look for depth and dimension.

4. Match the Mood

Think about when and where you’ll be wearing it.

  • Everyday/work: Stick to neutral tones like beige, brown, and soft peach.

  • Date night: Smoky greys, rich plums, or sultry bronze = yes please.

  • Party mode: Go bold with glitter, colour, or dramatic metallics. It’s your moment!

5. Trust What You Love

Honestly? The best eyeshadow is the one that makes you feel confident. If you love wearing icy blue or neon green, go for it. Beauty is all about expression—and rules were made to be broken.

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